ASAP was started for the advertising production houses by the advertising production houses. And more members we have, more ideas and thoughts get exchanged and the faster our industry will learn to adapt and evolve.
ASAP – THE NAVIGATOR
The rapidly changing advertising and media landscape is posing some unprecedented challenges for our industry. It is also creating new opportunities. ASAP is our direction finder.
ASAP – THE MOUTHPIECE
The advertising production industry is a niche industry. An oasis of creativity in the vast entertainment and content industry in our country. Yet it is rarely heard and seldom acknoledged. ASAP is our platform to make our presence felt.
ASAP- THE NURSERY
The advertising production industry has been the oval maidan for some of the finest talents the media and entertainment industry boasts of today.
It is in the best interest of our individual businesses that we encourage this tradition and nurture new talents. The ASAP Masterclasses are an annual event. The ASAP EC is drawing up plans to include more events and sessions for the members.
ASAP THE WATCHDOG
In just 8 years since its inception ASAP has raised and addressed issues with advertising agencies, unions and other industry bodies. The effort continues.